Advantage Solutions Expands eCommerce Capabilities with Acquisition of Sage Tree

Advantage Solutions Expands eCommerce Capabilities with Acquisition of Sage Tree - Advantage Solutions Expands eCommerce Capabilities with Acquisition of Sage Tree

IRVINE, Calif.–(BUSINESS WIRE)–Advantage Solutions (Advantage) announced today its acquisition of Sage Tree, LLC, a national sales agency focused on the eCommerce channel. Terms of the transaction were not disclosed.

Sage Tree ( is a strategic consultant for the online channel with three primary segments. The company’s sales teams drive distribution and execute marketing plans at online retailers to deliver growth. Its trade marketing experts merchandise brands for the online channel through content development and reporting. Finally, Sage Tree’s “Reputation Tree” service helps brands build their online reputations to increase conversations that proactively influence purchase decisions. As a result, a brand’s online presence at retailer sites and across social channels combines with the brand site to create an enhanced value proposition.

Sage Tree will continue operating under its current name as a business unit within Advantage’s technology division, Advantage Digital Technology.

“As the growth of eCommerce continues to drive both online and offline sales, there is heavy demand from our clients to expand their online presence,” said David Cortese, President of Advantage Digital Technology. “Sage Tree brings industry leading eCommerce expertise and credibility to Advantage, which will enable us to meet the omnichannel needs of these clients.”

Sage Tree’s two founders and principals, Ian Haldimann and Robb Powell, will continue leading the organization from its current location in the metro Chicago area.

“We could not be more excited about joining Advantage, whose deep client portfolio and cross-channel reach complement our own, providing an incredible platform for mutual growth,” said Haldimann.

“The $600 billion grocery industry continues to evolve online and partnering with Advantage puts us at the forefront of this evolution,” added Powell. “We are ready to bring the best eCommerce offering in the industry to Advantage and its clients.”

Northern Edge acted as Exclusive Financial Advisor to Sage Tree, LLC.

About Advantage Solutions

Founded in 1987, Advantage Solutions (Advantage) is a premier sales and marketing solutions company committed to building brand value for our clients and customers. Advantage’s customized sales and marketing solutions include headquarter sales, retail merchandising, and marketing services such as shopper, experiential, digital/social, and multicultural marketing, for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, home center, and foodservice industries. Headquartered in Irvine, Calif., Advantage has more than 50,000 associates and offices throughout the United States, Canada, and Europe. For additional information, visit or call 949-797-3105.

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